Experiential marketing across the promo and events sector has increased dramatically in recent years and now forms an important cornerstone of field marketing’s economic performance. Research conducted into the subject has shown that around 41% of shoppers that are exposed to experiential marketing are more likely to go on to buy something in-store, bringing vital revenue for retailers and bigger businesses. Also, it brings a net worth to the UK economy of £230m every year, a

It is common knowledge that at car shows and exhibitions, having a motivated and friendly-faced team of staff really does help increase sales and drive up consumer interest. All of the evidence suggests that having dedicated and helpful team of staff can generate both consumer interest and satisfaction in your company. Here at Uneek staffing, all of our exhibition staff are well-briefed to ensure that before they venture out to engage with the public, that they know what they

Product sampling allows customers to experience a brand’s product without having to purchase it. This allows customers a chance to realise the benefits of the product, increasing the likelihood of them purchasing it if they can see how the product will benefit them instead of being told how it will. Product sampling has many benefits as it draws customers into the brand, with 81% saying they walked up to a company’s display because they wanted a product sample or other free g

In-store demonstrations are on of the most effective ways that companies can promote their goods their customers. It is clear to see the success of In-store demonstrations as a form of marketing as it would be difficult to walk in to a large supermarket or department store today and not see some form of item available to sample, this ranges from chances to sample foods and wines to trying out new technology such as phones or virtual reality headsets. One of the greatest stren

It goes without saying that today’s market creates competitive environment for the events industry. The challenge to keep attendees engaged at events has never been greater. Decreasing attention spans, intensified vendor competition, and heightened attendee demands to be wowed are putting the pressure on event planners. It can be hard to be original and inspiring, but there are plenty of ways of making your event most exciting and memorable for any audience! Catrinel Bartolom

Joe Tripodi, the Chief Marketing Officer of the Coca-Cola company once said, “Awareness is fine, but Advocacy will take your business to the next level.”. In the today’s competitive market filled with infinite brands all trying to shout louder than the other, it makes sense that the brand with more voices will achieve more sales. As competition grows fiercer, brand ambassadors are a secret weapon used by many successful companies. The right people, saying the right things, in