Experiential marketing across the promo and events sector has increased dramatically in recent years and now forms an important cornerstone of field marketing’s economic performance. Research conducted into the subject has shown that around 41% of shoppers that are exposed to experiential marketing are more likely to go on to buy something in-store, bringing vital revenue for retailers and bigger businesses. Also, it brings a net worth to the UK economy of £230m every year, a

It is common knowledge that at car shows and exhibitions, having a motivated and friendly-faced team of staff really does help increase sales and drive up consumer interest. All of the evidence suggests that having dedicated and helpful team of staff can generate both consumer interest and satisfaction in your company. Here at Uneek staffing, all of our exhibition staff are well-briefed to ensure that before they venture out to engage with the public, that they know what they

Having motivated, hard working staff members can be essential in making sure that customers receive a good experience. As well as the satisfaction from pleasing customers, there are many other benefits to owners and managers that come from a good customer experience. Businesses gain a reputation as someone that is good doing business with. Customers will essentially do marketing for you through formats such as word of mouth, and social media posts. This is a proven effective

Experiential marketing focuses on how customers can experience a brand and is perceived by customers to be more visually appealing; this can project the brand further than the average marketing campaign with customers more likely to retain their attention. Marketers are increasingly using experiential marketing as brands are struggling to draw customers’ attention and draw in long-term sales. With them increasingly using experiential marketing alongside a traditional campaign

Leafleting lets people within the local area know about a business’ product offering. It enables them to target specific demographics in a certain area, compared to digital marketing where only a limited amount of people sees the advert. It is a good method of marketing for local businesses, with 72% of respondents taking some form of action from receiving a leaflet through their door and 48% of customers visiting a shop or finding out additional information about a company t

Product sampling allows customers to experience a brand’s product without having to purchase it. This allows customers a chance to realise the benefits of the product, increasing the likelihood of them purchasing it if they can see how the product will benefit them instead of being told how it will. Product sampling has many benefits as it draws customers into the brand, with 81% saying they walked up to a company’s display because they wanted a product sample or other free g

In-store demonstrations are on of the most effective ways that companies can promote their goods their customers. It is clear to see the success of In-store demonstrations as a form of marketing as it would be difficult to walk in to a large supermarket or department store today and not see some form of item available to sample, this ranges from chances to sample foods and wines to trying out new technology such as phones or virtual reality headsets. One of the greatest stren

Joe Tripodi, the Chief Marketing Officer of the Coca-Cola company once said, “Awareness is fine, but Advocacy will take your business to the next level.”. In the today’s competitive market filled with infinite brands all trying to shout louder than the other, it makes sense that the brand with more voices will achieve more sales. As competition grows fiercer, brand ambassadors are a secret weapon used by many successful companies. The right people, saying the right things, in

Headlines have hit the news in the past few years about the decline and near-death of high street shopping. What was once an indispensable leisure experience that children, teenagers and adults enjoyed has now become the reserve of those who can be bothered to go out to town centers to buy the items they need. There is no murder mystery of who done it to follow though, we all know it was eCommerce that did it. Online shopping has seen a year-on-year growth for over a decade a