May - 2019

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How employee engagement affects customer experience

Having motivated, hard working staff members can be essential in making sure that customers receive a good experience. As well as the satisfaction from pleasing customers, there are many other benefits to owners and managers that come from a good customer experience. Businesses gain a reputation as someone that is good doing business with. Customers will essentially do marketing for you through formats such as word of mouth, and social media posts. This is a proven effective

Using staffing agencies at festivals

In the UK more than 1,000 festivals take place every year. The UK music festivals alone have over 3.5 million people attend a year and the market is estimated to be worth £2bn. Having top staff both to promote the festival and work across the festival are pivotal for attracting festival goers and giving them the best experience possible. Using staffing agencies to staff your festival has many benefits, one of these is that you can choose from a selection of trained individual

The Benefits of Experiential Marketing for Brands

Experiential marketing focuses on how customers can experience a brand and is perceived by customers to be more visually appealing; this can project the brand further than the average marketing campaign with customers more likely to retain their attention. Marketers are increasingly using experiential marketing as brands are struggling to draw customers’ attention and draw in long-term sales. With them increasingly using experiential marketing alongside a traditional campaign

How Leafleting Benefits Businesses

Leafleting lets people within the local area know about a business’ product offering. It enables them to target specific demographics in a certain area, compared to digital marketing where only a limited amount of people sees the advert. It is a good method of marketing for local businesses, with 72% of respondents taking some form of action from receiving a leaflet through their door and 48% of customers visiting a shop or finding out additional information about a company t

How Product Sampling Strengthens Brand Loyalty

Product sampling allows customers to experience a brand’s product without having to purchase it. This allows customers a chance to realise the benefits of the product, increasing the likelihood of them purchasing it if they can see how the product will benefit them instead of being told how it will. Product sampling has many benefits as it draws customers into the brand, with 81% saying they walked up to a company’s display because they wanted a product sample or other free g

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