Exhibitions allow brands to showcase to the world how amazing their brand is and reminds their target audience of the best-selling points of the products and services being offered. Increasing brand exposure can result in an increase in sales, by attracting buyers who are interested in learning more about the product. Overall, exhibitions are used by brands due to them being fast, flexible and cost-effective. With roadshow marketing being proven to engage audiences with brand

In-store demonstrations are on of the most effective ways that companies can promote their goods their customers. It is clear to see the success of In-store demonstrations as a form of marketing as it would be difficult to walk in to a large supermarket or department store today and not see some form of item available to sample, this ranges from chances to sample foods and wines to trying out new technology such as phones or virtual reality headsets. One of the greatest stren

The 7 qualities of great hospitality 1. Commitment To be successful in the hospitality industry, you must be committed to ensuring customer satisfaction. You must do whatever it takes to keep customers happy and also create repeat business. 2. Communication Skills The most successful in the hospitality business are those with excellent communication skills. They can communicate effectively both orally and in writing. 3. Enthusiasm Great employees of the hospitality industry a

To mark International Women’s Day the University of Sunderland has been finding out how one young entrepreneur has pioneered her own path to success. Just over a year ago Sunderland business graduate Fern Snailham started out with £800 in her pocket, zero staff and an ambition to grow her own business. That grit, determination and entrepreneurial mind-set have paid off as her promotional staffing agency UNEEK Staffing has grown into a flourishing business with a projected tur