Joe Tripodi, the Chief Marketing Officer of the Coca-Cola company once said, “Awareness is fine, but Advocacy will take your business to the next level.”. In the today’s competitive market filled with infinite brands all trying to shout louder than the other, it makes sense that the brand with more voices will achieve more sales. As competition grows fiercer, brand ambassadors are a secret weapon used by many successful companies. The right people, saying the right things, in

Headlines have hit the news in the past few years about the decline and near-death of high street shopping. What was once an indispensable leisure experience that children, teenagers and adults enjoyed has now become the reserve of those who can be bothered to go out to town centers to buy the items they need. There is no murder mystery of who done it to follow though, we all know it was eCommerce that did it. Online shopping has seen a year-on-year growth for over a decade a