By implementing a data capture system into your business, it can improve the way you find, receive and administer information about your customers, clients and potential prospects. A well executed plan will allow you to understand any issues, expectations or desires your customers do have. Therefore creating a more close and considerate relationship Be specific: Identify what information you need, to meet your objectives. At first it can be very easy to take all the informati

Brand experience is conceptualised as sensations, feelings, cognitions and behavioural responses. Experiential marketing is fun, memorable and a great way of launching a new brand or product. Experiential marketing will soon be, the biggest metric measure of quality when first creating a relationship with a brand. Established brands are now realising that the way to make a product or service excel is this upcoming society is to understand what a consumer wants by being authen